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Hot Off the Presses: The Only Guide You Need to the Most Up-to-Date Facebook Ad Specs for Images, Video and Copy

It’s no secret that Facebook is a fan of regularly changing their ad specs for images, video and copy. (But, hey. We’re not complaining. After all, when it comes to social, it’s Facebook’s world and we’re just playing in it.) Lucky for digital advertising and marketing pros everywhere, the folks over at Buffer are on […]

Need-to-Know Now: 4 Ways Digital Marketing Is Changing in 2017

When it comes to the most up-to-date, on-the-nose information that empowers the digital community, the IAB Annual Leadership Meeting never disappoints. And this year’s takeaways are no exception. How will digital marketing change in 2017? According to the IAB, there four significant ways: 1. Spending on cross-channel measurement and attribution will increase. In its comprehensive […]

LinkedIn’s Massive Site Overhall [Video]

In an effort to provide a user experience that’s faster, more intuitive, and more content-rich than ever, LinkedIn recently rolled out its largest desktop overhaul since the social media platform first launched. LinkedIn promises the new design will spotlight conversations and content, enabling users to share ideas, add their voice to discussions, and more easily […]

Need-to-Know Info on Proposed Affordable Care Act Scale Backs

What Does President Trump’s Executive Order on ACA Mean? Donald Trump’s first act after assuming the presidency was to sign an executive order that authorizes federal agencies to scale back as many parts of the Affordable Care Act as possible within the confines of the law. The executive order does not abolish the landmark legislation, […]

3D Printers: The Latest and Greatest from CES 2017

Just when you thought 3D printing couldn’t get any cooler, earlier this month at CES 2017, several innovative products designed to enable users to capture 3D objects and reproduce them with unprecedented ease made their debut. Front and center among these was Shining 3D’s Einscan Pro+, a hand-held 3D scanner, and its companion, the Einstart […]

Using Typography to Solve Branding Challenges

The Typographical Solution Morla Design pairs wit and elegance with typography for projects that move beyond marketing. Jennifer Morla poses the question to herself at the onset of a project “Can I solve this with typography?” It’s one of her 25 Designisms, guiding principles learned over time (and download-able from her website: http://bit.ly/designisms). “Oftentimes, approaching […]

How to Manage Your Company’s Social Media Risk

AVOIDING RISKS IN YOUR FIRM’S SOCIAL MEDIA PRESENCE MORE AND more companies are developing a social media presence to increase their exposure and reach new clients. Typically, an organization will put a person in charge of the company’s social media accounts and making posts to Facebook, LinkedIn, Twitter and other sites. If managed properly, your […]