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Designers Play It Safe With Pharmaceutical Packaging

Melanie Streich “No compromising on product safety” is the overriding principle for companies of the pharmaceutical industry and for allied enterprises in the packaging sector. Because of their high responsibility for human health, they are strictly monitored and have to comply with numerous specifications and guidelines. Not a small challenge for the companies. From an […]

Minding our elders

by  Chris Gretchko Brands have not actively marketed to seniors for decades. Read on to see how inclusive design could help marketers recapture the attention of this fast-growing demographic. Despite the marketing buzz about millennials and Generation X, neither group has the numbers nor the purchasing power of seniors, sometimes called the baby boomers and […]

The Type Snob

And how to turn into one Pablo StanleyFollow Designer at Carbon Health. Writer at The Design Team. Mentor at Sketch Togethe Can you name the typefaces drawn on this gif? The wannabe Back in 2014, I was a graphic designer who had just moved to San Francisco to become a UX designer. Before that, I had worked […]

25 of the Best Design Books of the Year

Here, for your reading and visual pleasure, we present PRINT’s annual list of design books released over the past year, as collected by PRINT Editor-in-Chief Zachary Petit. Despite its disastrous reputation, 2016 was an interesting year for design books, with a surprising quantity of reissues among those below. Whether you’re looking for reading material, inspiration […]

The Emoji Is the Birth of a New Type of Language ( No Joke)

  by Clive Thompson TYLER SCHNOEBELEN HAS discovered something curious about why people use the skull emoji. Schnoebelen is a linguist and the chief analyst for Idibon, a firm that interprets linguistic data. So recently he got interested in emoji. He analyzed a million social media posts containing those familiar little pictograms and found that […]

Words From the Wise Guy: Why 2017 Needs to Be All About Type

By: Steven Heller Editor’s Note: This piece is a complement to PRINT’s Regional Design Awards issue, which hits newsstands Jan. 10, 2017. This year’s election absurdity notwithstanding, 2016 has been an incredible year for visual culture, as were 2015, 2014 and all the years before. When we discuss design in a graphic design annual like […]

Lost—and Found—in Translation: The Legibility Wars of the ’80s and ’90s

By: Steven Heller “What did you do during the Legibility Wars?” asked one of my more inquisitive design history students. “Well, it wasn’t actually a war,” I said, recalling the period during the mid-’80s through the mid- to late-’90s when there were stark divisions between new and old design generations—the young anti-Modernists, and the established followers […]