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Would you follow a penguin?

As our fascination with Augmented Reality grows, so does some great ways to make good marketing use of this amazing technology. Not long ago,  Amanda Le  (our Augmented Reality Expert and speaker at imarketingsf) was visiting Japan at the time of the release of this Sunshine Aquarium penguin campaign and said that people were going crazy over this latest […]

Vespa Augmented Reality by 900lbs of Creative

Does 900 lbs. mean they are a real heavy weight? 900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology. We can make our own decisions when we hear Steve Dietz share his stories at imarketingSF on Nov. 5. In the mean time, […]

4 Ways Wearable Tech Could Change Your Marketing Strategy

This article, by ERIN RODAT-SAVLA  serves as a perfect explanation to why we’ve included a Wearables Fashion show at imarketkingSF. It’s time to put on your thinking caps and plan the future. Thank you Erin.   For marketers still neck-deep in creating a mobile marketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head […]

Moving Forward Into History; The Interwoven Evolution Of Graphic Design And Technology

Although the modern focus and education in graphic design focuses strongly on impacts over the past century, this type of communication dates back to the dawn of mankind. In truth, graphic design is really the use of visual mass communication. When taken at its most basic principles, the impressions that are achieved through cave paintings, […]

3D Printing 101

As technology and artistry come together, the world of 3D printing has become an exciting new medium Using the new technology requires a combination of vision, geometry, and computer software proficiency. These three factors together will offer successful results and give rise to more innovative creations. However, understanding how 3D printing works is also integral […]

Why Do Videos Sell?

The future of online marketing is rapidly changing. Top 10 lists, fun quizzes, and more are growing in popularity. But videos have remained one of the best options for standing out online, whether it’s with a quick YouTube upload, embedding a video in a website, or placing a video ad on an external site. There […]

Paul Rand, Icon Of Icons

As a consummate designer, one of Paul Rand’s initial projects consisted of re-designing himself into a marketable commodity. He was initially born to the name Peretz Rosenbaum in Brooklyn, New York, and went on to study at the Pratt Institute, Parsons School of Design, and the Art Students League during his mid teens to early […]

Who Loves Infographics?

According to Wikiedia, the adage ”A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly. The expression “Use a picture. It’s worth […]