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Don’t Neglect Your Own Marketing And Branding Needs

Guest Blogpost by Laura Wallace, Owner and Creative Director, Worx Graphic Design, based in Hagerstown MD. Laura is a branding expert, author and speaker. The most challenging part of creating a campaign is developing a finalized concept and creating the momentum behind it. Add that on top of busy schedules and multiple clients which makes creating […]

2017 GDUSA Educators to Watch

    As a complement to our perennial and popular special reports – People To Watch (influential professional creatives) and Students To Watch (rising graduates of note) – we add an annual “Educators To Watch” feature to our mix. The reason: design education and educators have more influence than ever on the fast-changing shape of design, media and culture. […]

On Confidence in Design

By: Johan Liedgren We really need to talk about your insecurities, pandering and committee decisions. Confidence is the manifestation of agency. The lack of confidence kills design. It kills all art. Because art requires us to suspend disbelief and explore a new narratives—to be open to surprise and completely novel possibilities. If we sense any lack […]

VDP Isn’t a Disease, But 70% of Marketers Treat It Like One

By Heather Fletcher About 70 percent of marketers told Target Marketing that in 2016, they didn’t use variable digital printing (VDP). Perhaps best known by one of its derivations, variable data printing — which allows personalization, VDP is by definition a cutting-edge technology in a traditional channel that’s seeing less and less marketing investment. Print and […]

New Skype Logo Is Less Cloudy

Microsoft has introduced a newly redesigned logo for Skype. It comes at the same time as the company has reworked the online text message and video chat service that is has “Snapchat-like” features. Skype Logo: Before and After Redesign The new logo drops the fluffy clouds, and the logo is moving toward Microsoft’s corporate typeface in a way that puts it […]

Create Like An Artist But Think Like A Strategist

    Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible […]

The Importance of Beautiful Content in Web Design

Good editing skills are important when working with photo content. While most web designers do not have a professional photographer’s skillset, having a basic knowledge of photography and photo editing are usually sufficient to fully support the visual portion of web content. Contrast, Saturation, Temperature – These three characteristics play important roles in determining a website’s usability and […]