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Moving Forward Into History; The Interwoven Evolution Of Graphic Design And Technology

Although the modern focus and education in graphic design focuses strongly on impacts over the past century, this type of communication dates back to the dawn of mankind. In truth, graphic design is really the use of visual mass communication. When taken at its most basic principles, the impressions that are achieved through cave paintings, […]

3D Printing 101

As technology and artistry come together, the world of 3D printing has become an exciting new medium Using the new technology requires a combination of vision, geometry, and computer software proficiency. These three factors together will offer successful results and give rise to more innovative creations. However, understanding how 3D printing works is also integral […]

Why Do Videos Sell?

The future of online marketing is rapidly changing. Top 10 lists, fun quizzes, and more are growing in popularity. But videos have remained one of the best options for standing out online, whether it’s with a quick YouTube upload, embedding a video in a website, or placing a video ad on an external site. There […]

Paul Rand, Icon Of Icons

As a consummate designer, one of Paul Rand’s initial projects consisted of re-designing himself into a marketable commodity. He was initially born to the name Peretz Rosenbaum in Brooklyn, New York, and went on to study at the Pratt Institute, Parsons School of Design, and the Art Students League during his mid teens to early […]

Who Loves Infographics?

According to Wikiedia, the adage ”A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with just a single still image. It also aptly characterizes one of the main goals of visualization, namely making it possible to absorb large amounts of data quickly. The expression “Use a picture. It’s worth […]

Getting Recognition

In an effort to promote the printing and design industry, the Visual Media Alliance hosts the Showcase Awards annually. Now in its 17th year, this outlet provides an ideal way to see and be seen by other professionals in the field. The event is also a great source for real world networking, and can generate […]

13 Book Designs That Work

Although readers purchase books for what is written on the pages, book cover designs still play a large part in the appeal, especially if the reader is just glancing by to find a new read. Good book designs essentially have a responsibility to the book, the publisher, and the reader, to be able to communicate […]