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What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.   All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what […]

9 Reasons Every Professional Should Know a Little HTML and CSS

By Adda Birnir This article was originally published in themuse. You’ve heard over and over that everyone should learn to code. Alright already! But as a writer, marketer, finance guru, or nonprofit worker, why in the world should you get into coding? Well, I’m here to tell you that even a little knowledge of HTML […]

VMA’s re:think Design Conference Inspired Creativity

by Barbara Silverman   If you missed this year’s conference you missed some fascinating talks. In the trendy new venue called The Midway, located in the Dogpatch area of San Francisco, Carolina DeBartolo kicked us off with a discussion labeled Fitness, Firmness and Delight. In her talk she sited ancient Roman architect Vitruvius, whose design principles dating […]

The Digital Art Studio II: Duplicating Photoshop’s Smart Objects

This post is part of a series called The Digital Art Studio, in which Sharon Steuer shares her ideas for  integrating traditional and digital tools into a creative workflow. In recent years, I’ve evolved a process for creating collages that moves fluidly back and forth between traditional and digital tools. The source materials for the collages are my own traditional […]

Author and Entrepreneur Seth Godin Discusses the Current State of Print and Publishing

We came across this wonderful quick video while digging around Cary Sherburne’s website. This video, published by What They Think, on January 22, 2015 offers a refreshing perspective on the value of printing presented by Seth Godin, author of several best-selling business books , entrepreneur, marketer, and public speaker. Cary Sherburne sits down with Seth at Digital […]

Diesel puts responsive web design to the test using a contortionist

Diesel jeans has matched online and offline creativity by pairing a contortionist with responsive web design to prove how flexible its jeans are. To promote its Jogg Jeans product, a pair of jeans apparently so comfortable that you can do any type of movement in them, it used a contortionist to model in the look […]

Thinking About re:think

VMA’s re:think design conference happened earlier this month. If you missed the conference you missed some fascinating talks. In the trendy new venue called The Midway, located in the Dogpatch area of San Francisco, Carolina de Bartolo kicked us off with a discussion labeled Fitness, Firmness and Delight. In her talk she cited the ancient […]

Irina Blok inspires students at Art Institute

What’s weighing on the minds of design students today? They know that creativity won’t be enough to land them their dream jobs. And, they know they will have to be proactive to get where they want to go. As they separate from the safety of their educational institutions and venture out to pursue their dreams they often […]

A/B Testing is today as yesterday

By Barbara Silverman I find myself a bit entertained by this new and exciting practice of A/B testing. I see it in context for evaluating the effectiveness of email blasts and web pages, mobile apps and who knows what else! Now, I’m not taking issue with the idea of testing. It affords terrific opportunities to […]