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On Confidence in Design

By: Johan Liedgren We really need to talk about your insecurities, pandering and committee decisions. Confidence is the manifestation of agency. The lack of confidence kills design. It kills all art. Because art requires us to suspend disbelief and explore a new narratives—to be open to surprise and completely novel possibilities. If we sense any lack […]

Customer Referral Programs: Top Methods and Rewards

by Ayaz Nanji The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity. The State of Business Customer Referral Programs report was based on data businesses that use the Amplifinity platform. Respondents came from a mix of B2B and B2C firms. The most common referral […]

How Consumers Respond to Brands on Social Media: New Research

by Michelle Krasniak Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. […]

New Skype Logo Is Less Cloudy

Microsoft has introduced a newly redesigned logo for Skype. It comes at the same time as the company has reworked the online text message and video chat service that is has “Snapchat-like” features. Skype Logo: Before and After Redesign The new logo drops the fluffy clouds, and the logo is moving toward Microsoft’s corporate typeface in a way that puts it […]

The Importance of Beautiful Content in Web Design

Good editing skills are important when working with photo content. While most web designers do not have a professional photographer’s skillset, having a basic knowledge of photography and photo editing are usually sufficient to fully support the visual portion of web content. Contrast, Saturation, Temperature – These three characteristics play important roles in determining a website’s usability and […]

Apple’s Next Big Thing: Augmented Reality

CEO Tim Cook is betting on augmented reality, a cousin of VR that he believes will keep his company on top and may even supplant the iPhone. by Mark Gurman   Tim Cook has talked up a lot of technologies since becoming Apple Inc.’s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired […]