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Diverse Demographics: Breaking Stereotypes

posted by Amanda Ciccatelli Millennials are the most diverse generation in history – only 59% are Caucasian and 27% have an immigrant background (Deloitte, 2015). Therefore, it’s no surprise that this demographic expects brands to embrace and reflect the diversity of their lives – a trend previously highlighted by Stylus Life in our report No […]

Facebook’s turned to TV to boost Facebook Live

Max Willens    Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV, becoming a major advertiser there in the process. Last month, the company launched the largest TV-advertising campaign in its history, airing over 20 different commercials more than 1,700 times, and […]

How New York’s Stylin’ Seniors became a golden social media campaign

By Andre Bourque The New York City Department for the Aging (DFTA) had just hired a new director of public affairs, social media expert Jon Minners, and was seeking to expand its visibility in the community. The department thought it would be hard to develop social media channels for its target market, because “no one […]

59 PARKS, 59 POSTERS

by Terri Stone The United States’ National Parks are some of the country’s most treasured places. If you have fond memories of a National Park visit—or even if you’re just a fan of good design—you’ll enjoy the 59 Parks Print Series. This series, with a poster dedicated to each park, is the brainchild of JP […]

How Live Video Can Show You and Your Brand in a New Light

Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switching the context and video is more important than ever before. In 2014, an average U.S. consumer spent 413 minutes accessing online […]

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.   All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what […]