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Customer Referral Programs: Top Methods and Rewards

by Ayaz Nanji The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity. The State of Business Customer Referral Programs report was based on data businesses that use the Amplifinity platform. Respondents came from a mix of B2B and B2C firms. The most common referral […]

VDP Isn’t a Disease, But 70% of Marketers Treat It Like One

By Heather Fletcher About 70 percent of marketers told Target Marketing that in 2016, they didn’t use variable digital printing (VDP). Perhaps best known by one of its derivations, variable data printing — which allows personalization, VDP is by definition a cutting-edge technology in a traditional channel that’s seeing less and less marketing investment. Print and […]

New Skype Logo Is Less Cloudy

Microsoft has introduced a newly redesigned logo for Skype. It comes at the same time as the company has reworked the online text message and video chat service that is has “Snapchat-like” features. Skype Logo: Before and After Redesign The new logo drops the fluffy clouds, and the logo is moving toward Microsoft’s corporate typeface in a way that puts it […]

Create Like An Artist But Think Like A Strategist

    Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible […]

Apple’s Next Big Thing: Augmented Reality

CEO Tim Cook is betting on augmented reality, a cousin of VR that he believes will keep his company on top and may even supplant the iPhone. by Mark Gurman   Tim Cook has talked up a lot of technologies since becoming Apple Inc.’s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired […]

Give ‘Em What They Want

Julia Sotera Food and beverage companies already invest considerable time and resources developing new formulations and packaging them in a way that hopefully will resonate with consumers. But sometimes, even tried-and-true marketing techniques aren’t enough to help a product that has fallen out of favor with consumers. A proven methodology called “need states” offers a […]

Will 2017 be the year virtual reality gets real?

by Alex Hern From the high-end Oculus Rift to Google and Samsung’s cheaper offerings, VR is aiming for the mainstream. What next? Virtual Reality is … well, real. The last year has seen the launch of every major VR platform, from high-quality tethered systems like HTC’s Vive and Facebook’s Oculus Rift, through to cheap-and-cheerful smartphone-based […]

The Emoji Is the Birth of a New Type of Language ( No Joke)

  by Clive Thompson TYLER SCHNOEBELEN HAS discovered something curious about why people use the skull emoji. Schnoebelen is a linguist and the chief analyst for Idibon, a firm that interprets linguistic data. So recently he got interested in emoji. He analyzed a million social media posts containing those familiar little pictograms and found that […]