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Pentagram’s Michael Bierut Geeks Out Over the Color Theory Behind the New Mastercard Logo

“The design team here is so jazzed.” By James Cartwright Originally published by AIGA July 18, 2016 “We’re living in a world where getting nasty tweets about your work is the second worst thing that can happen to people launching new logos—the worst is that nobody notices.” Michael Bierut is talking a day after the […]

Independence and the Olympics in July!

by Leslie Groene Just having celebrated the 4th of July, I am always struck with the blessings we have here in this country. The choices in professions, lifestyle, free time, religious beliefs, political parties, hobbies, education options and the list goes on! So what does this have to do with sales and business development? Are […]

Diesel puts responsive web design to the test using a contortionist

Diesel jeans has matched online and offline creativity by pairing a contortionist with responsive web design to prove how flexible its jeans are. To promote its Jogg Jeans product, a pair of jeans apparently so comfortable that you can do any type of movement in them, it used a contortionist to model in the look […]

Strategic Selling: Making the Most of LinkedIn for Networking & Social Selling

By Leslie Groene Have you looked at your LinkedIn profile lately? Did you know that your LI home page is like your own personal business journal? I asked my colleague Lynne Gullo, who coaches people on how to set up their LI profile, to provide a few tips as a refresher on how important LinkedIn […]

Is Print Personalization a Gimmick?

By guest blogger, Ian Flynn, Direct Response Imaging Print personalization — you hear about it everywhere. Use printed pieces to talk directly to recipients based on name, gender, past purchase history, or other information to achieve higher response rates and better return on investment (ROI). Is this really a smart marketing approach? Or is it […]

A/B Testing is today as yesterday

By Barbara Silverman I find myself a bit entertained by this new and exciting practice of A/B testing. I see it in context for evaluating the effectiveness of email blasts and web pages, mobile apps and who knows what else! Now, I’m not taking issue with the idea of testing. It affords terrific opportunities to […]

Consumers to be target of informational ad campaign

By Noel Jeffrey For generations printing industry leaders have been mulling over consumer messaging as a way to increase business. The old “Got Milk?” campaign was an oft cited example to be imitated. Until now, the idea never advanced beyond the talking stages—no funding. This summer it becomes a reality thanks to an entity known […]