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Apple’s Next Big Thing: Augmented Reality

CEO Tim Cook is betting on augmented reality, a cousin of VR that he believes will keep his company on top and may even supplant the iPhone. by Mark Gurman   Tim Cook has talked up a lot of technologies since becoming Apple Inc.’s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired […]

Give ‘Em What They Want

Julia Sotera Food and beverage companies already invest considerable time and resources developing new formulations and packaging them in a way that hopefully will resonate with consumers. But sometimes, even tried-and-true marketing techniques aren’t enough to help a product that has fallen out of favor with consumers. A proven methodology called “need states” offers a […]

Will 2017 be the year virtual reality gets real?

by Alex Hern From the high-end Oculus Rift to Google and Samsung’s cheaper offerings, VR is aiming for the mainstream. What next? Virtual Reality is … well, real. The last year has seen the launch of every major VR platform, from high-quality tethered systems like HTC’s Vive and Facebook’s Oculus Rift, through to cheap-and-cheerful smartphone-based […]

The Emoji Is the Birth of a New Type of Language ( No Joke)

  by Clive Thompson TYLER SCHNOEBELEN HAS discovered something curious about why people use the skull emoji. Schnoebelen is a linguist and the chief analyst for Idibon, a firm that interprets linguistic data. So recently he got interested in emoji. He analyzed a million social media posts containing those familiar little pictograms and found that […]

Diverse Demographics: Breaking Stereotypes

posted by Amanda Ciccatelli Millennials are the most diverse generation in history – only 59% are Caucasian and 27% have an immigrant background (Deloitte, 2015). Therefore, it’s no surprise that this demographic expects brands to embrace and reflect the diversity of their lives – a trend previously highlighted by Stylus Life in our report No […]