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How New York’s Stylin’ Seniors became a golden social media campaign

By Andre Bourque The New York City Department for the Aging (DFTA) had just hired a new director of public affairs, social media expert Jon Minners, and was seeking to expand its visibility in the community. The department thought it would be hard to develop social media channels for its target market, because “no one […]


by Terri Stone The United States’ National Parks are some of the country’s most treasured places. If you have fond memories of a National Park visit—or even if you’re just a fan of good design—you’ll enjoy the 59 Parks Print Series. This series, with a poster dedicated to each park, is the brainchild of JP […]

How Live Video Can Show You and Your Brand in a New Light

Welcome to the video age. But haven’t we been through all of this before? Remember the days before Netflix, when rewinding your grainy VHS version of The Lion King was a familiar routine? Switching the context and video is more important than ever before. In 2014, an average U.S. consumer spent 413 minutes accessing online […]

What Is SEO / Search Engine Optimization?

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.   All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what […]

Strategic Selling: Tips for Sales Professionals Who Keep Learning!

by Leslie Groene 1. Covet your time. Time is precious only 86,400 seconds in a day. Average people waste most of those seconds in unproductive or unrewarding ways. Successful people manage their time efficiently. They are aware of how they spend it and make conscious choices to use it wisely whether to work, relax or regenerate with family. 2. Have a personal […]

9 Reasons Every Professional Should Know a Little HTML and CSS

By Adda Birnir This article was originally published in themuse. You’ve heard over and over that everyone should learn to code. Alright already! But as a writer, marketer, finance guru, or nonprofit worker, why in the world should you get into coding? Well, I’m here to tell you that even a little knowledge of HTML […]

VMA’s re:think Design Conference Inspired Creativity

by Barbara Silverman   If you missed this year’s conference you missed some fascinating talks. In the trendy new venue called The Midway, located in the Dogpatch area of San Francisco, Carolina DeBartolo kicked us off with a discussion labeled Fitness, Firmness and Delight. In her talk she sited ancient Roman architect Vitruvius, whose design principles dating […]

2016 State of the Print Industry: Growth and Innovation

Originally posted by Mimeo  in Perspectives. Ever since the Internet became an everyday aspect of life, people have been saying that the printing industry is dead. With high accessibility to a variety of digital screens and consumers favoring digital sources of entertainment over physical ones, it makes sense that paper isn’t used as regularly. However, […]

Pentagram’s Michael Bierut Geeks Out Over the Color Theory Behind the New Mastercard Logo

“The design team here is so jazzed.” By James Cartwright Originally published by AIGA July 18, 2016 “We’re living in a world where getting nasty tweets about your work is the second worst thing that can happen to people launching new logos—the worst is that nobody notices.” Michael Bierut is talking a day after the […]