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Will We Become Borgs?

Even if you have only watched Star Trek – The Next Generation in passing, you are probably familiar with Borgs. Resistance is futile is this pop-culture reference which has made its way into many channels and become a tag line for everything from social commentary to product promotion. This does make you wonder about the […]

Cross-Media Conundrum

Cross-media is not a new concept. As a marketing strategy it has been employed over the decades from a place in old radio serials to more modern applications with visual media. This makes the concept somewhat controversial, since it could essentially include any use of more than a single channel to reach an audience. However, […]

The Worst Advice We’ve Ever Heard About Social Media Marketing

While you may use social media in your personal life for many positive benefits, expanding your circles into the professional arena can come with a some practices that require a bit of consideration before implementing. Following friends is one thing, but when online interactions involve your brand image, you always want to make sure that […]

Do You Hashtag?

Asking someone if they hashtag is somewhat like asking if they use the Dewey Decimal System. If you are highly involved with social media, you may be wondering how anyone could not understand hashtags, but if you are more of a dabbler in the realm of online networks, you may register that it is there, […]

How To Market To Baby Boomers

These days, thanks to technology and a growing spending power in the Generation X demographic, a lot of attention is given to the younger shoppers. But let’s not forget the Baby Boomers. They still have vital purchasing power and could present profitable opportunities for the right businesses. Take a look at the stats: • Within […]