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Would you follow a penguin?

As our fascination with Augmented Reality grows, so does some great ways to make good marketing use of this amazing technology. Not long ago,  Amanda Le  (our Augmented Reality Expert and speaker at imarketingsf) was visiting Japan at the time of the release of this Sunshine Aquarium penguin campaign and said that people were going crazy over this latest […]

Vespa Augmented Reality by 900lbs of Creative

Does 900 lbs. mean they are a real heavy weight? 900lbs of Creative is a collective of experiential designers, interactive artists and content developers who design experiences for a diverse range of events, exhibits and emerging technology. We can make our own decisions when we hear Steve Dietz share his stories at imarketingSF on Nov. 5. In the mean time, […]

Social Mobile Rich Media – More Than A Mouthful

Many designers and marketers have discovered that rich media can not only be an exciting challenge for exploring the extent of digital marketing, but can also be a highly effective and interactive way of reaching and engaging customers. Businesses in general are recognizing that the more “contact” a marketing strategy includes with the consumer, the […]

What Will Advertisements Be Like In 100 Years?

Industry is always moving forwards. Businesses and marketers are focused on growth, and promotions seem to evolve with both technology and social trends. When advertisement was still a burgeoning business a century ago, designers and graphic artists would have been hard pressed to imagine the current digital world. Companies relied on different tactics to promote […]

10 Quick Tips About Social Media Marketing

Social media marketing is rapidly becoming the most popular channel for businesses to gain clients, build professional leads, and promote brand and reputation. Although many companies already use this avenue, some businesses are just exploring the potential. In getting started, a few quick pointers can guide the way to a successful outcome: 1. Involve your […]

Blink Marketing

Graphic designs consider a number of factors when generating quintessential portrayals of a brand. While images require a sense of balance that conveys a polished elegance which is also universally appealing, these designs also need to capture and express much information in a very concise way. Within a single logo of just a few well […]

Take Advantage Of Big Data

Marketers frequently face the difficult task of discerning a popular trend in business strategies from one that is actually a productive trend. The benefits of big data is one that can fit into both of these categories, but what can be important is to understand how the information that is generated can be helpful to […]

Moving Forward Into History; The Interwoven Evolution Of Graphic Design And Technology

Although the modern focus and education in graphic design focuses strongly on impacts over the past century, this type of communication dates back to the dawn of mankind. In truth, graphic design is really the use of visual mass communication. When taken at its most basic principles, the impressions that are achieved through cave paintings, […]