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The Emoji Is the Birth of a New Type of Language ( No Joke)

  by Clive Thompson TYLER SCHNOEBELEN HAS discovered something curious about why people use the skull emoji. Schnoebelen is a linguist and the chief analyst for Idibon, a firm that interprets linguistic data. So recently he got interested in emoji. He analyzed a million social media posts containing those familiar little pictograms and found that […]

Diverse Demographics: Breaking Stereotypes

posted by Amanda Ciccatelli Millennials are the most diverse generation in history – only 59% are Caucasian and 27% have an immigrant background (Deloitte, 2015). Therefore, it’s no surprise that this demographic expects brands to embrace and reflect the diversity of their lives – a trend previously highlighted by Stylus Life in our report No […]

Facebook’s turned to TV to boost Facebook Live

Max Willens    Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV, becoming a major advertiser there in the process. Last month, the company launched the largest TV-advertising campaign in its history, airing over 20 different commercials more than 1,700 times, and […]

How New York’s Stylin’ Seniors became a golden social media campaign

By Andre Bourque The New York City Department for the Aging (DFTA) had just hired a new director of public affairs, social media expert Jon Minners, and was seeking to expand its visibility in the community. The department thought it would be hard to develop social media channels for its target market, because “no one […]