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Cross-Media Conundrum

Cross-media is not a new concept. As a marketing strategy it has been employed over the decades from a place in old radio serials to more modern applications with visual media. This makes the concept somewhat controversial, since it could essentially include any use of more than a single channel to reach an audience. However, […]

The Worst Advice We’ve Ever Heard About Social Media Marketing

While you may use social media in your personal life for many positive benefits, expanding your circles into the professional arena can come with a some practices that require a bit of consideration before implementing. Following friends is one thing, but when online interactions involve your brand image, you always want to make sure that […]

Do You Hashtag?

Asking someone if they hashtag is somewhat like asking if they use the Dewey Decimal System. If you are highly involved with social media, you may be wondering how anyone could not understand hashtags, but if you are more of a dabbler in the realm of online networks, you may register that it is there, […]

Are You “Engaged”?

Marketing experts, business gurus, and tech wizards have all been saying for years now that social media is one of the single most important marketing tools that has ever been created. And with good reason. Consider that billions of people use Twitter and Facebook every day, and then consider that you can directly interact with […]

How To Promote Your Services On LinkedIn

Without a doubt, LinkedIn has become the foremost business networking tool and LinkedIn groups are among the most powerful aspects of this business-networking site. The truth of the matter is that when you participate and are active within your LinkedIn groups, you gain attention. The more engaging your comments are within the group, the more […]

10 Tips To Make You A Better Networker

Social media and online interactions have become a professional showcase for generating business and employment leads, especially for those of us in the “communications” world such as marketers, designers and all who support these businesses. This medium can allow you to showcase your skills, talents, and portfolio, while also promoting yourself through text and interactions. Further, online […]

Brands find unique paths to step out from clutter on Valentine’s Day

By Rebecca Borison Brands are embracing Valentine’s Day to create long-lasting relationships with consumers, but the challenge is to stand out in a sea of romantic-themed campaigns. Brands such as Pizza Hut, American Greetings and Free People have been trying to find a unique way to leverage mobile in anticipation of Valentine’s Day. Since there are so […]