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Social Mobile Rich Media – More Than A Mouthful

Many designers and marketers have discovered that rich media can not only be an exciting challenge for exploring the extent of digital marketing, but can also be a highly effective and interactive way of reaching and engaging customers. Businesses in general are recognizing that the more “contact” a marketing strategy includes with the consumer, the […]

10 Quick Tips About Social Media Marketing

Social media marketing is rapidly becoming the most popular channel for businesses to gain clients, build professional leads, and promote brand and reputation. Although many companies already use this avenue, some businesses are just exploring the potential. In getting started, a few quick pointers can guide the way to a successful outcome: 1. Involve your […]

Cross-Media Conundrum

Cross-media is not a new concept. As a marketing strategy it has been employed over the decades from a place in old radio serials to more modern applications with visual media. This makes the concept somewhat controversial, since it could essentially include any use of more than a single channel to reach an audience. However, […]

The Worst Advice We’ve Ever Heard About Social Media Marketing

While you may use social media in your personal life for many positive benefits, expanding your circles into the professional arena can come with a some practices that require a bit of consideration before implementing. Following friends is one thing, but when online interactions involve your brand image, you always want to make sure that […]

Do You Hashtag?

Asking someone if they hashtag is somewhat like asking if they use the Dewey Decimal System. If you are highly involved with social media, you may be wondering how anyone could not understand hashtags, but if you are more of a dabbler in the realm of online networks, you may register that it is there, […]

Are You “Engaged”?

Marketing experts, business gurus, and tech wizards have all been saying for years now that social media is one of the single most important marketing tools that has ever been created. And with good reason. Consider that billions of people use Twitter and Facebook every day, and then consider that you can directly interact with […]

How To Promote Your Services On LinkedIn

Without a doubt, LinkedIn has become the foremost business networking tool and LinkedIn groups are among the most powerful aspects of this business-networking site. The truth of the matter is that when you participate and are active within your LinkedIn groups, you gain attention. The more engaging your comments are within the group, the more […]