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The Name Game

Were you ever asked to name a product, a company, an event? We’d like to think that it’s as simple as Shirley Ellis’s Name Game, but we all know it’s not. And of late, due to the battle for URLs, it’s becoming even more challenging. Isn’t that why we are seeing names like SpyPig, Crazy […]

WIRED MAGAZINE RUNS THE FIRST EVER INTERACTIVE PRINT AD

Guest Blogger by Rachel Oakley in New Design Lookout for your edition of WIRED magazine this month. Inside of 150,000 copies (in Chicago and NYC), you’ll find the very first interactive print ad, courtesy of Digitas and T+Ink Technology. Because of the hype surrounding Motorola’s Moto X mobile phone, users who are lucky enough to get their […]