While you may use social media in your personal life for many positive benefits, expanding your circles into the professional arena can come with a some practices that require a bit of consideration before implementing. Following friends is one thing, but when online interactions involve your brand image, you always want to make sure that you are following best practices. As with any marketing outlet, it can be very tempting to jump on the bandwagon and hope for the best. However, some of the following points are suggestions that are not the trends to follow.
- Flooding - This can include posts, emails, and even hashtags through just about any network. The last thing that you want is for clients to just consider your discourse to be spam and instantly dismiss it. Moderation and creativity in the way that you handle your professional networks can go further than a glut of promotion.
- Automation - This concept is connected to the flooding tactic. When you leave everything up to programming and computer settings, you may miss out on opportunities that really do require some human attention. Letting your clients know that you are a real person is a better way to generate leads.
- One Network Only - Although moderation and monitoring is important when maintaining your digital presence, you also don’t want to limit the audience that you are reaching. Having only one social network for your professional brand can cause you to miss out on a number of cross-channel opportunities. You can find a balance and use several outlets so that you have both reach and control.
- Just A Social Distraction - Although there is a personal aspect to social media, the truth is that many professionals and businesses use it for marketing. Ignoring this means of connecting with potential clients can isolate you in a technological world. Social networks have become the new word of mouth, and even promoting your brand on your personal pages can have an impact on the customers you draw.
While these are just some of the poor perceptions that abound surrounding social media and marketing, I am sure that you have had your own experience with advice that you have been given. What other facts and myths about social marketing have you encountered? How did you learn from the experience?
Along with this open discussion forum, Visual Media Alliance hosts a Social Media Marketing Class, where you have a chance to learn and to share in order to strengthen your online presence in a positive fashion. These classes help you to sort out the finer points of promotion, and give you place to continue your networking education.