New iLearning Center Course Catalog

Posted by: VMA Staff | Dec 09, 2019

The iLearning Center (Integrated Learning Center) is an included member benefit for VMA members. It features printing and graphics courses developed and presented by in...

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Dear David: Can we require our employees to get flu shots?

Posted by: David Katz | Dec 09, 2019

Question: Can we require our employees to get flu shots? Answer: While there is no law that prohibits employers from mandating flu shots — and in some states, the l...

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Announcing Printing Industries of America’s New Performance Ratios

Posted by: VMA Staff | Dec 09, 2019

[caption id="attachment_14256" align="alignnone" width="400"] Caption: PIA Performance Ratio Dashboard[/caption] In great news for printers, PIA has announced the releas...

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The Power of Print Media Explained by Science

Posted by: VMA Staff | Dec 09, 2019

We’ve heard many people say “Print is dead.” In fact, science, specifically the field of neuromarketing research, is proving that print advertising and direct marke...

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Five Email Marketing Best Practices

Posted by: Sonali Shah | Dec 09, 2019

With roughly 93 billion marketing emails sent each day, the battle for attention in the inbox is a real challenge for marketers. At the same time, it’s definitely worth...

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Beware of Parking Lot Hazards at the Holidays

Posted by: VMA Staff | Dec 04, 2019

During the busy holiday season, there are many distractions that make parking lots a fairly dangerous place to be. The combination of early sunset, increased traffic and...

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Struggling for Survival: Businesses That Went Thin on Insurance

Posted by: VMA Staff | Nov 27, 2019

Imagine several small businesses located around the country. Each is well-established and profitable. Each of them bought business insurance - property, liability, automobi...

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The Holidays Have Their Own Workplace Perils

Posted by: VMA Staff | Nov 19, 2019

All year long you have been reminding your employees to “work safely … don’t take short cuts … prevent accidents.” To do this they have to keep their minds on ...

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More Employers Get Premium Bills for ‘Misclassified’ Workers

Posted by: VMA Staff | Nov 12, 2019

One outgrowth of a new California law that applies more stringent criteria for what constitutes an independent contractor is that many employers are likely to see more audi...

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Monitoring Employees without Getting Sued

Posted by: VMA Staff | Nov 07, 2019

As a business, you have to keep employees happy but still maintain workplace discipline. And it’s important that you protect your customers and your assets without making...

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