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LinkedIn Adds Sponsored Video & Video for Company Pages

Video is the most popular content form, so it’s no wonder LinkedIn jumped on the bandwagon. According to internal data, LinkedIn users are 20x more likely to share a video on the platform than any other type of post, and it makes sense for LinkedIn to make video more of a focus.

Last August, LinkedIn rolled out native video and more recently added new sticker and text options to give your video presentation another element. Now, LinkedIn has launched video Sponsored Content and video for company pages.

As you can see in this example, LinkedIn’s Sponsored Content ads will autoplay on mute, and can be linked to the platform’s various ad tools, including prominent call to action buttons and integrated lead gen forms.

And the format has already been driving results – as per LinkedIn:

“Since launching our private beta in October, over 700 advertisers, including GE, Philip and Audi Canada have tested video for Sponsored Content to highlight not only their products and services, but also their company mission, customer success stories, and thought leadership content. These videos are helping marketers deepen engagement with their brands – on average, LinkedIn members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.

 LinkedIn will provide insights on your videos, such as data on types of professional watching, engaging, and converting via your video ads. They also have a Conversion Tracking tool that’s integrated.

“Companies can also showcase how they’re effectively attracting talent, and driving engagement, and conversation with professional audiences right from their Company Page on LinkedIn. Company Page video is 5x more likely than other types of content to start a conversation among members, based on results in our beta program.”

This article was excerpted from LinkedIn Adds Sponsored Video, Video for Company Pages, originally published on Social Media Today.

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