When Warren Buffett bought Geico, one of the first things he did was to blow up their advertising and marketing. Gone was the idea of just one campaign. Their multi billion-dollar growth is an example for how we need to run our sales strategy. Let's make it so easy, even a caveman could do it.
- Do you have one sales strategy or multiple?
- Have you identified multiple opportunities for sales growth?
About the Presenter
Bill Farquharson is a coach and sales trainer for the graphic arts. He draws on his 40-year sales career to write, speak, and create content. Bill's The Sales Vault features weekly sales workshops, sales challenge discussions, template and script downloads, and archived content for one monthly price (VMA members receive a discount). Contact Bill through BillFarquharson.com.