Every business has a trademark. Trademarks are essential tools of commerce that distinguish the products and services of a company from those of its competitors. Frequently overlooked and underutilized, trademarks are often the most valuable intangible assets held by most businesses. Trademarks form the necessary legal rights on which to reliably build and protect proprietary brands.
- Why trademarks function to create value for businesses
- What are trademarks
- How to protect trademarks by registration
- How to use trademarks and notices
- How to enforce trademark rights to avoid confusion and loss of resources, goodwill, and value
Presented by: Gail Hashimoto & Mitesh Patel
Gail Hashimoto is a member of Hopkins & Carley's Corporate Practice, she also leads the firm's Trademark and Copyright group. For more than 30 years, Gail has worked with Silicon Valley businesses from many industries on a broad spectrum of legal needs to meet their business goals. In the area of intellectual property, she has advised clients on global intellectual property protection and policing, licensing, branding programs, the acquisition and monetization of intellectual property assets, and other complex intellectual property matters.
Mitesh Patel is a member of the Hopkins & Carley's Corporate Practice, with a focus in the Trademark and Copyright and Intellectual Property practices. He has represented clients in matters concerning domestic and international trademark and copyright prosecution and enforcement, internet and privacy law, and technology transactions. Mitesh is an adjunct instructor at the University of San Francisco School of Management, teaching Legal & Regulatory Environment of Business. Mitesh is also a supervising trademark attorney at the USPTO certified Intellectual Property Clinic at Lincoln Law School of San Jose.