Digital Marketing for Print People

VMA Partner Webinar - Digital Marketing for Print People Presented by Jim Lombard of Universal MailingVMA + GAA Partner Event

Today's print producers are battling each day to maintain their annual budget, and some are even trying to keep their jobs. Digital channels, some proven–some not, are capturing more and more of a company's marketing budget. At this webinar, you will learn how and why companies are using these channels and experimenting with new ones. You will learn how companies are using data to drive marketing efforts. You will then gain knowledge of tactics that are connecting the digital marketing world with the physical one, resulting in higher response rates. Along the way, you will gain an action plan to build your digital resume, becoming more valuable to your current and prospective employers.

Anyone who is in Print Production should attend this webinar and expand your skill set and professional value in the marketplace! Don't become Obsolete – Embrace Digital AND Print technology and learn how YOU can become a Marketing powerhouse for your company!

YOU WILL LEARN:
• Digital Marketing Basics
• The Future of Digital Marketing
• Integrating Digital with Print
The VA• LUE of Print in a Digital World
• Building your Digital Resume
• and MORE

ABOUT THE PRESENTER
Jim Lombard is the head of marketing and business development for Universal Mailing Services in Piscataway NJ. Jim Lombard has been active in the mailing industry for over 30 years. In addition to that experience, Jim completed his mini-MBA in Digital Marketing at the Rutgers Business School. His work experience includes management of facilities processing over 4 million pieces of mail daily. He is an active executive board member of the Postal Customer Council. He is a former MTAC, Mailers Technical Advisory Committee, member (Informed Visibility) as well as an AMA member. He has been a speaker for many universities, including Montclair State, Rowan, Saint Peters, Rutgers, and others as well as for organizations including, MailCom, National Postal Forum, USPS, DMA, the National Catholic Development conference and many others. He has been published nationally in magazines including, Target Marketing, Inside Direct Mail and Mail Magazine.

This is a partner event with the Graphic Arts Association. As a VMA Member, you are also a member of GAA.

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