VMA's Cross-Media Chronicles | Issue 05

"Creativity is putting your imagination to work, and it’s produced the most extraordinary results in human culture."
- Sir Ken Robinson

At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new monthly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.

LinkedIn’s Massive Site Overhall [Video]

5 Social Media Trends to Watch for in 2017
In an effort to provide a user experience that’s faster, more intuitive, and more content-rich than ever, LinkedIn recently rolled out its largest desktop overhaul since the social media platform first launched. LinkedIn promises the new design will spotlight conversations and content, enabling users to share ideas, add their voice to discussions, and more easily discover news and information that’s important to them. Click the button below to watch the rollout video. 

Need-to-Know Info on Proposed Affordable Care Act Scale Backs

Affordable Care Act
If you’re like many business owners these days, President Trump’s Executive Order authorizing federal agencies to scale back parts of the Affordable Care Act is probably very top-of-mind these days. What does the order entail? Who does it affect? And when will it go in place? Here’s a quick, informative read that will shed light on where things stand — and where they may be heading.
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Reaching a Larger Consumer Base with Cross-Media Advertising

Cross-Media Advertising
As every marketing professional knows, if your product or service is going to be successful in today’s marketplace, you’re going to have to advertise. One of the most effective strategies for doing just that involves cross-media advertising, which uses various types of media to create and execute a cohesive marketing campaign. Learn more about this powerful approach and how to make it work for your business right here.
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February’s Featured Member

"In our business, success is entirely dependent on our ability to go above and beyond to take care of our clients. And that's just what VMA does for Direct Response Imaging. Whether helping to promote our services in their wide-reaching publications or at their trade shows or making sure our employees' health care insurance needs are covered, VMA goes above and beyond for us, every time. That's just one of the many benefits of membership."

Ian Flynn
Owner, Direct Response Imaging (DRI)

Cross-Media Chronicles

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