VMA's Cross-Media Chronicles | Issue 12
Cross-Media Chronicles
"Creativity is contagious. Pass it on."
- Albert Einstein
At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new monthly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.
Connecting to Your Customers with Digital Printing
As technology continues to grow and evolve, so should your printing and labeling. At the third annual Digital Packaging Summit, a presenter proved that labels on products have room for more personalization, and using technology can help. “98-99% of labels and packaging you’re printing aren’t connected [to your audience],” said Rafi Albo, owner of SEGMARKETING.
Trump’s New Changes to Healthcare and the Effect on Group Markets
With the ever-changing climate of healthcare regulations with the Trump administration, it can be hard to keep up, and can be confusing when you have a small business to run. All VMA members get access to our insurance services and news to keep you in the know. Here’s what it means for your company with Trump’s new orders and the effect on group markets.
Fresh New Designs for 2018
As 2017 is coming to a close, now is the time to get thinking about fresh new designs and branding for your business in 2018. From responsive design, more depth and palettes inspired by the ‘80s and ‘90s, get a dose of inspiration with this top 10 inspirational design list.
December's Featured Member
"As a European manufacturer of premium paperboard with an international presence, our Visual Media Alliance membership enhances our presence in what has become an important growth market for Iggesund; Northern California. VMA has provided us with unique ways to connect and engage with the market keeping our brand, Invercote, top of mind."

Neal Haussel
Director, Strategic Business Development & Sustainability-NA,
Iggesund Paperboard Inc.
Cross-Media Chronicles
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