VMA's Cross-Media Chronicles | Issue 16
Cross Media Chronicles Issue 16
"We’re all working together; that's the secret."
- Sam Walton
At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new monthly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.
7 Secrets to Creating Direct Mail that Sells
Because direct mail isn’t as common these days, it’s essential to do it right. From the messaging to the packaging, take advantage of the money you spent on paper and shipping to get a great ROI on your direct mail marketing efforts.
New Year, New Laws and New Regulations
With constant policy changes, it may seem overwhelming to keep up. One of the benefits of being a VMA member is that you have access to an HR professional consultant to answer all of your questions. For instance, did you know there are new provisions on the Parent Leave Act, or that there’s a new mileage reimbursement for your business?
LinkedIn Adds Sponsored Video & Company Page Video
Video is now the most popular way to view and share content, so it’s no wonder LinkedIn has jumped on the bandwagon. LinkedIn users are 20x more likely to share a video on the platform than any other type of post. Learn how to utilize this new feature.
April's Featured Member
"Consolidated Printers has been a member of VMA since 1984 and in that time we have used their HR services and insurance services. We are pleased to have the support of VMA to the industry and our company for all these years."

Michael LaFave
Consolidated Printers
Cross-Media Chronicles
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665 Third St., Suite 500, San Francisco, CA 94107  |  phone: 800.659.3363  |  fax: 800.824.1911  |  info@vma.bz 
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