VMA's Cross-Media Chronicles | Issue 19
VMA Chronicles Issue 19
"Be regular and orderly in your life so you may be violent and original in your work"
- Gustave Flaubert
At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new monthly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.
Nostalgic for the Past: How Letterpress Printing Came Back
Vinyl turntables, fancy greeting cards and leather-bound notebooks are in: why? Perhaps people want something more tangible and romantic that they can’t often access in today’s digital world. The letterpress, a steam rolling machine now valued at $15,000, is now coveted by designers and printers everywhere. Here’s how this once-forgotten way of printing made a comeback.
A Roundup of our 2018 Showcase Award Winners!
Our 2018 Winners and How to Enter Next Year’s Contest. On August 15, we celebrated the 2018 VMA Showcase Awards by the Printing and Design Community of Northern California. Find out who won, and how and why you should enter next year (hint: you get amazing benefits, potential clients and recognition!) Congrats to all the winners!
Health Care Coverage as Necessary to Attract Talent
With a severe decline in health care coverage since the 2008 economy crash, we are finally starting to see some increase in companies of all sizes offering health insurance to its employees. In 2017, almost 47% of private-sector employees offered health insurance, up from 45.3% in 2016. A competition to attract and retain talent is a big reason – and small companies need to take note.
Seven Famous Logos That Make Us Cringe
A big brand stands on its own – and its logo is its visual legacy. Sometimes, though, when a big company tries a rebrand, the design turns out worse than the first version that customers fell so in love with. Here, seven logos we all love to hate and how you can learn from their mistakes.
September's Featured Member
"I love VMA. No matter what weird or different question I have, they always have an answer. VMA offers support to every aspect of our business."

Diana Watega
Harvest Printing Company
Cross-Media Chronicles
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