VMA's Cross-Media Chronicles | Issue 26
Cross-Media Chronicles
"Success is the ability to go from failure to failure without losing your enthusiasm."
- Winston Churchill
At Visual Media Alliance (VMA), we know just how important it is to view creativity as a renewable resource. We're a nonprofit trade association that provides a variety of benefits and money-saving programs to creative, web, marketing and print businesses. Please enjoy our new monthly Cross-Media Chronicles newsletter, featuring the latest industry news, content and free digital downloads.
Marketers, take note of these crucial social media apps
We all know Facebook, Twitter, YouTube and Instagram are a must if you want to be recognized in the world. But oftentimes, creating content, managing different accounts and seeing how they perform is a daunting task. That's why the use of some of these 21 apps will help you succeed in any social media strategy.
The Changing Face of VMA: Board Meets to Review Programs, Direction, and Marketing Strategy
Both the VMA staff and board are committed to constantly improve our alliance to benefit businesses. Invaluable feedback from our members inspired deeper reflection about VMA's history and the evolution and the effectiveness of our alliance. In the coming months, expect some enhancements and changes to our offerings for both print and creative members. 
Newsom Releases New Details On Single-Payer Commission
The latest in health care news is that Governor Gavin Newsom is working hard to provide universal coverage for all Californians, and that a single-payer system is the best way to get there. This proposal, if approved, would alleviate some political pressure.
Why direct mail is so crucial
We've said it before and we'll say it again: direct mail and print are not dead. In fact, customer responses show 6% vs. the typical .04-1% engagement on other mediums. When you take the time to get your business message into the physical hands of customers, they are more likely to buy from you.
April's Featured Member
"As the newest board member of VMA, I'm excited to be involved in guiding the association to improve our VMA brand promise, our membership programs, and business solution offerings for all involved. I sincerely hope that I can help make a difference and encourage members to contact their board to have a voice in this process."

Barbara O. Stephenson
Cross-Media Chronicles
Insightful Design, Printing, Marketing and
Communications Resources Delivered Monthly
Visual Media Alliance  |  Support for creative, web media, marketing and print businesses
665 Third St., Suite 500, San Francisco, CA 94107  |  phone: 800.659.3363  |  fax: 800.824.1911  |  info@vma.bz 
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