eDigest: Boost Retargeting with DM

Gradients Trend, Reopening Discounts & Tips etc.

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INSURANCE | BUSINESS SOLUTIONS | EVENTS | JOIN VMA

Support for Creative, Web Media, Marketing, and Print Businesses

July 2020

Retargeting Results through DM

By now we’re all familiar with the power of retargeting through email or online ads. Now we can also retarget through direct mail. It opens an exciting new avenue of opportunity to reach customers and prospects who have already engaged with a brand.

Get in on the Gradient Design Trend

After being discarded in favor of flat design, gradients have made quite a comeback. Get insights on why we just can’t get enough of them, and learn how to use them thoughtfully on your next design project.

Crisis Roundtables Provide Needed Info

Responding to your needs is our business. To help members through COVID-19, we’ve launched the Collective Conversations series. These member-exclusive roundtables offer our members the opportunity to learn from each other and industry experts on pressing topics, from cash flow to HR and more.

VMA Member Exclusive: 25% Off Most Reopening Supplies

As we begin reopening efforts, the risk still persists and preventive measures like disinfection and decontamination are a necessity. To assist our members, VMA has negotiated a 25% discount on most reopening supplies with Prudential Overall Supply.

LATEST NEWS

CCPA

The California Consumer Privacy Act (CCPA). Effective since the beginning of the year, companies that collect, store, and sell Californians’ personal information need to take actions to protect consumers. Read on for the requirements and responsibilities.

HUMAN RESOURCE Q+A

Dear David

Every month we answer your pressing HR questions. This month, we answer the following: “Can we screen employees returning to work for COVID-19?” And the related: “Can we tell employees who travel to stay home and quarantine, even if they don’t have symptoms?”

BRANDING

Brand Management in a COVID-19 World

Does COVID-19 change branding best practices? Branding expert Bob Kersten tells us what brands can and should do to stay relevant in the current market and for the future. Read on for the core tenets that will help a brand flourish.

BUSINESS

Temperature-checking Kiosks For Businesses

Are you bringing employees back to work? Here’s an easy way to make temperature checking easier with “privacy-first” self-check temperature kiosks from IntraEdge.

Visual Media Alliance
Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107 | phone: 800.659.3363 | info@vma.bz

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