Retargeting with DM, Helpful Roundtables and More
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eDigest Printer's Edition
Support for Creative, Web Media, Marketing, and Print Businesses
July 2020
Retargeting Results through DM
By now we’re all familiar with the power of retargeting through email or online ads. Now we can also retarget through direct mail. It opens an exciting new avenue of opportunity to reach customers and prospects who have already engaged with a brand.
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Get in on the Gradient Design Trend
After being discarded in favor of flat design, gradients have made quite a comeback. Get insights on why we just can’t get enough of them, and learn how to use them thoughtfully on your next design project.
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Crisis Roundtables Provide Needed Info
Responding to your needs is our business. To help members through COVID-19, we’ve launched the Collective Conversations series. These member-exclusive roundtables offer our members the opportunity to learn from each other and industry experts on pressing topics, from cash flow to HR and more.
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VMA Member Exclusive: 25% Off Most Reopening Supplies
As we begin reopening efforts, the risk still persists and preventive measures like disinfection and decontamination are a necessity. To assist our members, VMA has negotiated a 25% discount on most reopening supplies with Prudential Overall Supply.
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LATEST NEWS
CCPA
The California Consumer Privacy Act (CCPA). Effective since the beginning of the year, companies that collect, store, and sell Californians’ personal information need to take actions to protect consumers. Read on for the requirements and responsibilities.
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HUMAN RESOURCE Q+A
Dear David
Every month we answer your pressing HR questions. This month, we answer the following: “Can we screen employees returning to work for COVID-19?” And the related: “Can we tell employees who travel to stay home and quarantine, even if they don’t have symptoms?”
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BRANDING
Annual Wage Survey Time
It’s time to participate in the annual national printer industry wage + benefits survey. Provide your information and in return get access to the latest data for the industry so you can be sure you’re in line with market rates.
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BUSINESS
Temperature-checking Kiosks For Businesses
Are you bringing employees back to work? Here’s an easy way to make temperature checking easier with “privacy-first” self-check temperature kiosks from IntraEdge.
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Visual Media Alliance
Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107 | phone: 800.659.3363 | info@vma.bz
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