Why Direct Mail, Facebook Boycott, Free HR Tools, and more
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eDigest Creative Edition
Support for Creative, Web Media, Marketing, and Print Businesses
September 2020
Marketing Survival Strategy #1 - Direct Mail
Need a secret to survive COVID-19? Look no further than Direct Mail. As marketing budgets tighten, companies need to know the best strategies to maximize their ROI. Learn why direct mail should remain a key tool in your marketing survival plan.
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Facebook Advertising Exodus
Interesting data shows that companies are shifting advertising away from Facebook during the pandemic. See what’s driving this trend. And what you and your clients should do instead to create meaningful, community-driven brand perception!
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Free ThinkHR Suite for Members
Do you have human resources issues on your mind? VMA members get complimentary access to ThinkHR, an integrated suite of human resources knowledge, compliance tools, and training. Plus access to live HR experts and COVID-19 resources.
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INDUSTRY NEWS
Paper Recovery Rise
Some happy news: Paper recovery is on the rise and landfill use from discarded paper is on the decline. See the reasons why and how much it has gone down in the last few years.
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HUMAN RESOURCE Q+A
Dear David
Every month we answer your pressing HR questions. This month, we answer the following: Can we reduce pay because of an economic slowdown due to COVID-19?
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ELECTRONIC MEDIA
Why Turning to Print might save your health!
Do you experience headaches, sleep disruptions, or dry eyes? The increase in electronic media could be responsible. Here’s another reason why picking up print media might be the ticket to counter those symptoms and aid in relaxation and other health benefits.
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EVENT
Collective Conversations
Join us for our bi-weekly Collective Conversations virtual roundtable event. This VMA member-exclusive benefit brings together graphic business owners to discuss and learn from each other on issues at the top of your minds.
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Visual Media Alliance
Support for creative, web media, marketing and print businesses
665 Third Street, Suite 500, San Francisco, CA 94107 | phone: 800.659.3363 | info@vma.bz
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